Making money from your website
Posted by EssexMax on 9 July 2010 under Making Money, The Basics | 
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It’s all very well having a website, but how can you make money from your hard work?
One of the easiest ways to monetise your site, is to add some advertising. Ideally, the advertising should be relevant to content on the page that your visitors will be reading.
A quick example
You’re reading this page now, which presumably means that you’re interested in products and services relating to making money on the web. Therefore, it’s safe to assume that there’s little point in us putting a double-glazing advert on this page. We’re far likely to get your interest with an ad like this:
Hopefully, you’ve just seen an advert for Affiliate Window – one of the leading UK affiliate networks. With Affiliate Window, you sign up for free, pick merchants (from hundreds of known names), insert ads onto your pages, and make money.
If what I’ve just said sounds tempting, you might be tempted to click on the ad. If you decide to sign up as a Publisher with Affiliate Window, they pay us a small commission for the referral. That’s effectively how it works. As a publisher, you select which advertisers and adverts best suit your site, and hope that your visitors respond to the adverts.
Opportunities to earn
As well as Affiliate Window, there are other affiliate networks in the UK, including Tradedoubler and Webgains
As well as the affiliate networks, there are other opportunities to make money – here are two top options:
- Amazon.co.uk – Become an affiliate of Amazon, and add links to books, music, DVDs and anything at the huge online retailer.
- Google Adsense – Add some Google ads to your site, and get paid a small fee if the ads are clicked on. Their ads are context-sensitive, so adapt to your site’s content.
Advice on effective ads
Sadly, it’s not as easy as just posting up a few ads and waiting for the money to come rolling in. You need to do three things:
- Have great content on your website – content that you can’t find on other websites, or is very useful to your target audience
- Make sure your website is well optimised, so that people find it
- Make sure that the adverts are relevant, and of interest to your readers. Trust plays a big part in that. If you trust the content you’re reading, and the website you’re on, you might be tempted to buy something, or follow an advert
By planning your online advertising carefully, and placing ads based on what your readers are interested in, you may find that in return for your great web content, you can make some money through advertising revenue.
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