Course: Using Social Media

Posted by EssexMax on 4 March 2016 under Social Media | Be the First to Comment

It’s all been a little quiet on this site of late, and so I thought it was worth posting about a new course that I’m involved with. The courses that I’ve been running in Southend so far have included:

• Search Engine Optimisation
• Maximising your website
• Blogging for Business / Working with WordPress

In 2015, a new course was added to the portfolio – Social Media Marketing.

Here’s the promotional information that accompanies the course:

Our Social Media Marketing course will give you an idea about how to use social media effectively to promote your business (products or services) online and how to use social media for your career growth. Social media has now become an important part of our lives, and is set to become a major part of how we interact with society in the future. Our course offers an overview of current social media trends, social media tools, the different types of services available, and the ways that today’s online services could be used to enhance your career, business, or your leisure activities. The course helps those new to the subject to build and nurture an online presence, and for those already promoting via social media, valuable information on the tools and techniques available to communicate effectively online.

The course covers the following:

• An overview of current social media trends
• Facebook as a promotional tool
• Promoting using Twitter
• Networking with LinkedIn
• Tracking and analytics
• Engaging with your audience
• An overview of other social media services and tools
• Online promotion tips and tricks

If this is something that might be of interest, you can find more details and availability on the college website:

www.southessex.ac.uk/course/social-media-marketing

The course ran for the first time in 2015, and the second course starts in March 2016.

I’ll update you as the course progresses!

Pete